Nowadays, sport is becoming a business and more in more professional and pick companies are getting involved in sporting events. Do you think it is a positive or negative development?
Sport events are an important part of our society. In present time, it is noticed that sport is getting commercialized because different companies are showing their interest in the sporting events. I personally believe that this new concept can be taken as a positive advancement.
To begin with, it is a positive change because a lot of money is required to arrange and organize sport program. Many times when there is shortage of funds some games are ignored. Importantly if these events are hired by the professionals, the sport event not only reaches to the quality level but many fading away sports get alive. For example, Kho-Kho and Kabaddi got remarkable reorganization at national and international level since they were commercialized.
In addition, one another reason which makes it positive development is that the present youth see their bright future in sports industry. There was a time when players did not have good resources for practice and even they were not financially benefited. If they take part in these events, sponsors today not only provide with best infrastructure in terms of stadium, equipment, diet etcetera but also they are paid handsomely and also given many privileges and honor for their participation and performance.
Continuing with another reason, commercialization proves to be a win-win situation for the sponsors too because they get accessibility to the places of events where they can advertise their products with banners, billboards and in the stadium which catches the attention of people and the products get popularity. One most significant example is Pepsi and Coca cola that get escalated hike in sale of their soft drinks during cricket tournaments.
To sum up, sponsorship of sports is very common today. I believe It is a positive development because it gives new life to dying away sports, youth take it as best career and even the professionals get benefited because of the popularity and sales of their brands.
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